1.
Historical background
Shenzhen FUJI Electric Material Co., Ltd. (hereinafter referred to
as [SINOFUJI"), formerly a production workshop of CAS Applied Chemistry
Material Co., Ltd (hereinafter referred to as CASAC) who was established
on April 28, 1997, CASAC has been Committed to the manufacturing of electrical
power safety protection products for 20 years, it has been devoted to becoming
the best supplier of electrical safety protection materials in China. By virtue
of such abundant production and technical experience, SINOFUJI is legally
registered in Shenzhen on September 22nd, 2017.
2. SDGS Contribution
The United Nations Sustainable Development Goals (SDGS) is
a set of goals aimed at achieving economic growth while solving social and
environmental problems. SINOFUJI's corporate philosophy and management policy
and all business are consistent with SDGS. We are committed to contributing to
the realization of a sustainable society by exercising our corporate
philosophy, and in accordance with this commitment, we have formulated the SINOFUJI
Code of Conduct as a specific guide for employee actions. By promoting business
activities based on this code of conduct, our overall goal is to achieve
sustainable growth of the company while actively responding to SDG's goals and
specifications.
3. Technical R&D
The Chinese Academy of Sciences (abbreviated as CAS) was
established in Nov. of 1949 as the highest academic institution, the highest
consulting institution and the most comprehensive R&D center for natural
science technology in whole China.
One affiliated organization of CAS, Changchun Institute of
Applied Chemistry of CAS (abbreviated as CIAC) is a multidisciplinary chemistry
institute, comprising 12 laboratories and units that conduct basic and applied
research and high-tech innovation in polymer sciences, inorganic chemistry,
analytical chemistry and physical chemistry. Currently, CIAC`s research focuses
on resources and the environment, advanced materials, as well as new and
renewable resources of energy. The strategic goal of CIAC is to become a
first-class comprehensive chemical institute and an innovation center in the
fields of polymer and rare earth materials while achieving worldwide
recognition.
SINOFUJI`s parent company, CASAC, was established by virtue of technology and expert talents within the framework of the CAS. CASAC has a team of hundreds of expert consultants, it also has more than 100 applied researches on national patented technology with its developed products serve all fields of society.
4. Brand Identification
The Graphic Logo of SINOFUJI contains a dragon and a phoenix. The dragon is a symbol of power, nobility, honor and success in traditional Chinese culture, so the emperor in ancient china is described as the incarnation of the dragon. However, the phoenix is regarded as a god bird and worship. The phoenix also symbolizes sacred virtues, luck and peace, thus to become the honorable expression for the queen in ancient china. Not only that, SINOFUJI's Graphic LOGO also contains a Chinese character "
"and a Chinese character of "
" the original meaning of the first character is protection and blessing and the second character stands for meaning of excellence and fortune, The Chinese pinyin of the first character is "FU", and the Chinese pinyin of the second character is "JI", so the letter Logo is coming from "SINO" combining "FUJI".At the same time, it also shows that SINOFUJI from China has the determination to achieve its business oath of "Safty at SINOFUJI.
In conclusion, our
brand design expresses SINOFUJI's desire to provide security for customers
and society. As an expert in the field of electrical safety protection and a
pioneer in cutting-edge application of chemical technology, we provide
problem-oriented products and services to meet customer needs in the contribution to build a responsible and sustainable society.
5. The Business Oath of SINOFUJI
The business oath of SINOFUJI is "Safety At SINOFUJI", That is
to say "Stay with SINOFUJI, Stay with Safety". It is determined that let SINOFUJI become the bridge connecting its industry and the world and let Fuji help all
resources of the domestic industry to share with the world. SINOFUJI must and
has to be able to become a world-class expert in the field of electrical and
power safety protection by having confidence in understanding and exploring the
professional needs of customers, thus to provide cost-effective solutions and
corresponding high-quality products with professional services.
6. Corporate Culture
To build an international enterprise that is respected by society
and contributed with more employees with wealth and happiness!
To continuously promote international cooperation.
To continuously improve global customer`s satisfaction.
To continuously exceed safety and environmental standards.
Mindfulness, Win-Win, Gratitude, Dedication
Let Employees, Shareholders, Society and the Country Achieve a Win-Win
Situation!
Eager for Learning, Contribute Aggressively, Act Bravely, Stick to
Development.
